Blackrock’s new ETF will concentrate on companies that provide products and services that are expected to contribute to the metaverse in areas including virtual platforms, social media, gaming, 3D software, digital assets, and virtual and augmented reality. Photo: Leonardo Munoz/VIEWpress (VIEW press via Getty Images)
Blackrock (BLK) has launched an exchange-traded fund (ETF) that will concentrate on tech companies linked to the metaverse, despite the sector’s struggle to achieve mass adoption across a wide user base.
The iShares Future Metaverse Tech and Communications ETF (IVRS) will invest in firms that could directly or indirectly impact the technology associated with the metaverse. These sectors include virtual platforms, social media, gaming, 3D software, digital assets, and virtual and augmented reality.
The concept of the metaverse, first coined in sci-fi writer Neal Stephenson’s 1992 book Snow Crash, has been envisioned by proponents as an immersive and interconnected virtual environment that could potentially offer new social and economic opportunities, entertainment experiences, and educational possibilities.
The new ETF’s website said: “The iShares Future Metaverse Tech and Communications ETF seeks to track the investment results of an index composed of US and non-US companies that provide products and services that are expected to contribute to the metaverse in areas including virtual platforms, social media, gaming, 3D software, digital assets, and virtual and augmented reality.”
Some of the companies included in the index are Meta Platforms (META), Apple (AAPL), Nvidia (NVDA), Netease (NTES) and Roblox (RBLX).
At this stage the Blackrock ETF will primarily focus on equities, has a net asset value of around $5m and trades on the New York Stock Exchange (^AMZI).
The fund’s prospectus said that the ETF seeks to track the investment results of the Morningstar Global Metaverse & Virtual Interaction Select Index which measures the performance of equity securities issued by companies that “enable the metaverse”.
The metaverse is usually accessed through a virtual reality headset. Meta has invested $36bn in developing the associated technology.
However, it has incurred significant losses, according to analysis by Business Insider, posting a $3.7bn operating loss on revenue of $285m in its most recent quarter.
Developers have been trying to take virtual reality to the masses since the mid 1990s, when metaverse platform Active Worlds offered users the opportunity to explore 3D environments built by others or create and “own” custom universes but it didn’t gel with the public.
Now that the graphics of these virtual worlds has improved, users still aren’t flocking in. So why have Blackrock decided to launch their metaverse-focused ETF?
BlackRock Technology Opportunities Fund manager Reid Menge thinks the metaverse has potential. In a blog post in February he said: “The metaverse at this juncture, it is much like the internet of the early 1990s or the smartphone of the early 2000s. We expect it is going to be big, and very likely change people’s daily lives.”
Dr Christina Yan Zhang, CEO of The Metaverse Institute, told Yahoo Finance UK: “Blackrock is one of world’s largest asset management companies. Their iShare ETF products are mainly focusing on long term investments. According to a recent survey from consulting firm KPMG, over 90% of investors still believe the metaverse is the next phase of the internet. For Blackrock, it is an important sector not to be missed for long term investment gain.
“The Metaverse has increasingly become a convergence of a whole range of cutting edge technology from quantum computing and AI, 5G, 6G to various user interface such as AR, XR, coming together to form the next generation of the internet which is more immersive, interactive and intuitive.”
However Zhang added: “Not many business have successfully figured out efficient business models to make huge money from the metaverse related economy now.
“Combined with high inflation rates and gloomy economic outlook, big tech are focusing on ChatGPT and other Generative AI products, which seems to be easier to develop business models and attract mass adoption quickly.
“A typical example is Microsoft (MSFT) who in February disbanded its Industrial Metaverse Project after four months.
“Instead, they are investing hugely to ChatGPT and Generative AI.”
Zhang said that it is natural for any kind of new technology to go through the Hype Cycle. She highlighted that AI has gone through the same cycle before, experiencing two winters so far, one during the 1970s-1980s, caused by a dwindling of funding, interest and research, and during the Mid-1990s, caused by overly complicated technology and a drop in corporate interest.
Zhang said suggested that the Metaverse is similar as “the first wave to attempt mass adoption took place in 2003, led by game engines such as Second Life, hype was generated then, but it cooled down”.
Zhang said Blackrock “will always want to attract more Chinese investors” as the metaverse as a key industry for the nation’s future development.
She said: “China’s Ministry of Industry and Information Technology (MIIT) along with four other government departments, provides the most comprehensive set of policies yet for developing China’s metaverse, with key tasks and development goals for the period up until 2026.”
There are other metaverse focused ETFs available, such as the Fidelity Metaverse ETF (FMET), which has increased in value since late December 2022.
Neal Stephenson’s science fiction novel Snow Crash predicted the Metaverse in 1992. This cult book has the amusingly-named Hiro Protagonist running around in an artificial cyber world, trying to stop a virus that wipes minds, aided by his hacker friend Y.T. Reality is a place to escape from, a neoliberal future wrecked by hyperinflation and inequality and run by corporations and gangsters and insane bureaucracy.
In many ways, the book is horribly prescient. (It’s also horribly written in places, more like an info dump than a novel.) The Metaverse was a place where people had digital avatars, where they hung out with friends, went shopping and attended concerts. It was full of ads, the infrastructure was owned by a billionaire, and a virus was wreaking havoc on society. It all sounds familiar.
It wasn’t COVID-19 of course. The Snow Crash virus caused the infected to lose the ability to think for themselves, and they start speaking in tongues.
“Obviously, at the time, we didn’t have social media,” Stephenson told The Washington Post, but added, “I was writing about just a long-standing human trait, which is this tendency for the mind to get hijacked by ideas.”
The metaverse can’t enslave you, yet, but the addictive nature of social media suggests it’s possible you might get hooked on a better virtual world, where your hotter-looking avatar interacts with people from all over the planet and has adventures that are not possible in reality.
To give you one crazy example of the possibilities, there is an actual theater company in the zombie-infested online wasteland survival game Fallout 76 that puts on Shakespeare plays. So, you can be part of the audience, or even audition and act, if you desire. Almost normal, except you may have to blast a few zombies in the middle of Romeo and Juliet. The ushers patrol the perimeter with chainsaws and AK-47s to annihilate any undead critics seeking to make their analytical discourse upon the performance.
This is all very Snow Crash. There is a real tension between the use of virtual worlds for escape or leisure and the impetus for profiteering. Many corporations see the metaverse and metaverse platforms as new continents to be colonized and exploited. If the metaverse develops under a centralized model, then it will be Amazon, Facebook and Google all over again: whale time. A decentralized metaverse built around blockchain technology would be more egalitarian and put the power back in the hands of users.
Enter the metaverse, stage left
Dr. Christina Yan Zhang, nicknamed “Dr. Metaverse,” wrote her 2012 thesis about MMORPGs and the early metaverse platform Second Life, so she’s been thinking about this longer than most. She’s now the CEO of the Metaverse Institute.
“I think the beauty about the current development of the metaverse is basically the convergence of a whole range of different technologies coming together. Many of them are getting more advanced to really help to create the next generation of internet, which is more immersive, interactive and intuitive.”
She sees the metaverse as an enabling technology to improve interaction in both real and digital worlds.
Gaming writer Wagner James Au has just finished a book that will be published in June titled Making a Metaverse That Matters. Back in the early 2000s, he was the “virtual journalist named Hamlet” in Second Life. His white-suited avatar (a nod to Tom Wolfe) went around submitting dispatches from that virtual world.
He envisions there being multiple metaverses: “It’s going to be based on the community; it’s going to be based on culture and aesthetics. For example, Roblox is huge, but it’s primarily with kids. And the aesthetics are very intentionally looking like Legos. You could jump from Roblox to Fortnite, then Fortnite to VR chat. So, it will not be a single, virtual world.”
He continues, “I define it very directly from what Snow Crash described: It was a vast virtual world with user creation tools and highly customizable avatars that is integrated with the real world economy.”
“In other words, you can make money from it and also integrate with external technology so you can actually hook it up to other technology beyond the immersive 3D experience.”
Science fiction and fantasy are known for creating new worlds to experience through literature, art and cinema. These genres have roots in the pervasive zeitgeist of their time, so they can often end up being unimaginative about new political or social opportunities. Tragic, influential British culture theorist Mark Fisher (who committed suicide in 2017) defined this as “capitalist realism,” the notion that capitalism is the only political structure and even visionary literature can rarely rise above imagining variations on this.
Mark Fisher Tribute Archive
Snow Crash posits a dystopian real world that makes escape into an alternative fantasy more attractive: Hiro is a pizza delivery boy in real life; in the Metaverse, he is the greatest swordsman alive.
The greatest tragedy would be if the specter of “capitalist realism” made the metaverse a mirror of the existing world. A virtual world where we peddle virtual crap to each other to keep our “likes” or crypto coming in. Roblox is a classic example: Its business model involves kids creating stuff with other kids that provides an income stream from their creativity. Web1 promised liberation but didn’t fulfill it. Web3 needs decentralization so that corporations do not overwhelm it as they have with previous iterations of the internet.
The metaverse is not without its challenges. Magazine’s Jillian Godsil looks at some issues here. Author and futurist Bernard Marr also highlights some serious drawbacks.
Seven big problems
Bernard Marr. (BernardMarr.com)
Author and futurist Bernard Marr says, “I’m super-excited about this technology,” but that comes with a warning about the potential perils of the metaverse. He has identified seven major problems and disadvantages highlighting the downsides to the virtual worlds. Most are quite knotty challenges, which won’t be easy to solve in a malleable, constantly evolving world open to deviant behavior.
Privacy issues
“We already have privacy concerns when we browse the web,” Marr says. “The technology that is already tracking our behavior online will also exist in the metaverse, and the tracking is likely to become even more invasive and intense.”
Wearable, haptic devices could measure all kinds of physical effects such as heart rate and sweating. “Enormous amounts of data could be collected and used by companies for marketing or other purposes,” Marr continues.
Safety of children
“As parents, it’s already difficult to track what our kids are doing online, and that challenge will continue with the metaverse. Understanding what our kids are doing in the metaverse will be even more challenging because we can’t see the world they’re looking at in their VR headset, and there is no process in place for monitoring their screens using tablets or phones,” Marr opines.
Health concerns
The result of spending your entire life in the metaverse could result in everyone looking like the Axios Humans in Wall-E. “VR hangovers” are also a thing: The sadness and angst that come from leaving a very intense, absorbing experience and returning to reality can create a comedown similar to drugs or drinking. Gaming or internet addiction is already impacting mental and physical health, so it could potentially be even worse in the metaverse.
Access inequality
Bernard Marr says, “In order to use augmented reality, we need the latest smartphone and handset technology, and VR experiences require high-tech, expensive headsets as well as strong and reliable connectivity,” he says.
“How can we make sure that everyone in the world has equal access to the metaverse, and not just the people who have the most money and live in developed countries?” This issue concerns Zhang, too. She sees Starlink as a way forward: “The reason I mentioned Starlink is because one-third of the global population are still suffering from the digital divide, so they do not have access to the internet. Those smaller Starlink satellites can cover the most remote areas in the world.”
Laws and regulations
A significant problem with all new technology is how slowly legislators and regulators are to formulate appropriate legal responses to the challenges presented. With something that’s immersive, global and anarchic, which includes cryptocurrencies as well as the metaverse, authorities have difficulties keeping up with these technological changes.
Desensitization
Marr also worries that even more realistic violence will desensitize people to real-life violence. Although the zombie-hunting amateur thespians of Fallout 76 seem pretty balanced when Magazine chats with them. The counterargument might be that therapeutically killing orcs and zombies or catapulting angry birds is a relief valve for real-world stresses. These are not exclusive issues for the metaverse of course and have been leveled at games for years.
Identity hacking
If your avatar is hacked, a malicious entity could spread damage or possibly steal from you. This is yet another use case for blockchain technology in the metaverse as NFTs or blockchain-based identity technology is a solution suggested by Marr. So, your avatar could be anyone, but to enter the world, you would have to produce a digital, verified identity. That is similar to KYC processes to sign up for most crypto exchanges.
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Interoperability
Au believes that there will be many different metaverse platforms, catering to different audiences. Wang disagrees, believing that interoperability will be an important way to ensure that users can move between experiences in the metaverse, via agreed protocols of “interoperability, standardization of the metaverse and all additional assets by organizations worldwide.” Interoperability and one unified Metaverse were the vision in Snow Crash.
There’s also disagreement over the level of immersion. Wagner thinks that there is sufficient computing available for most people to have a reasonably immersive experience via their smartphones, without needing VR headsets. Zhang disagrees, feeling that a large increase in computing power and probably quantum computing will be needed to fully realize an immersive VR system with millions of users.
Where is the metaverse heading?
In this difficult time in the crypto universe, many metaverse projects seem to be reorientating themselves. People are exploring ventures with a longer timescale to reach fruition. Zhang thinks that it will take 10 years to reach mass adoption. She views the European Union’s provisional agreement on the Markets in Crypto-Assets (MiCA) proposal – which aims to safeguard investing while fostering innovation – as an important step forward for regulating the sector.
Wagner sees the drivers of the metaverse as users at both ends of the age spectrum: kids because they will find value in the play space, and seniors, driven by disability or social isolation, but able to interact via their avatars in ways that wouldn’t be so easy in the real world. Wagner quotes the example of an 86-year-old blues guitarist he met busking in the street in Second Life.
Interestingly, Snow Crash’s Stephenson has now launched a metaverse startup called Lamina1.
Wagner says, “Neal Stephenson launched it with a major player in the Bitcoin industry, Peter Vessenes. They’re making what they call a metaverse-as-a-service — so, a way for creators to monetize their content across various, multiple metaverse platforms.”
Vessenes, a Bitcoin pioneer, called it “the base layer for the open metaverse: a place to build something a bit closer to Neal’s vision — one that privileges creators, technical and artistic, one that provides support, spatial computing tech, and a community to support those who are building out the metaverse.”
Lamina1 is very much built around the interoperability vision: that there should be one internet-like platform where players big and small can mutually coexist and flourish. That said, Web1 and Web2 arguably didn’t reach that goal, so it isn’t certain that a future version won’t get dominated by big players as the web is now.
The metaverse is another new technology that has enormous potential for both financial and social rewards. It also has significant negatives that could stifle its growth. But Zhang opts for the glass-half-full viewpoint:
“Fundamentally, we want to use technology to really benefit more people to have a more diverse, equal and sustainable world. We don’t want the technology to be for a few people who have privilege or they are lucky to be financially free. So, I think there needs to be a really coordinated movement by governments, investors, NGOs and individuals coming together to ensure the rest of one-third of the population, in countries where the basic infrastructure is not in place, can be given more opportunity to flourish — so no one is left behind. That needs to be addressed on a much higher level internationally.”
“See, the world is full of things more powerful than us. But if you know how to catch a ride, you can go places.” ― Neal Stephenson, Snow Crash
